Home > Tourism > World’s Worst Tourism Slogans

World’s Worst Tourism SlogansNominee


Please help us find  the really bad ones.  For Cities, States, Provinces, Regions and Countries. Also travel companies.

Here are s few contenders:

Hilton: “Travel should take you places.” (Yes, it should. I think we can all agree on that totally meaningless statement. Would be nicer to say “take you someplace unique” but if you stay in a Hilton that wouldn’t quite work since the rooms look virtually identical no matter which country you go to.)

Fargo, North Dakota’s “Always Warm!” (No, everyone knows it’s warm in the summer and you freeze your ass off the rest of the year.)

British Colombia’s  “The Best Place on Earth.” Why not just come right out and tells us how fucking great B.C. really is.

“Andalucia. There’s only one.” If you can’t think of anything else to say about a place, this should work.

Annapolis, Maryland’s “Come Sail Away” — inviting visitors to come… and leave, preferably by boat.  

“Wales. The Big Country” No, Canada is a big country. So is China. And India, Brazil, Australia. If you’re going to start making shit up, why not say Wales is a tropical island with white sandy beaches and attractive, well-tanned natives who serve free beer around the clock. 

If you know of any really crappy slogans, please add them as a comment to this post.  Or email them to titanicawards@gmail.com

Take the new 2010 World’s Worst Survey

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(12 votes, average: 7.50 out of 10)
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  1. james
    May 5th, 2010 at 18:21 | #1

    From Manitoba (a prairie province in the middle of Canada). Their slogan is “Friendly Manitoba.” If you have been to the middle of Canada you will notice one thing: nobody lives there. Populations have been running for the city for the last hundred years.

    The average tourist might talk to one lonely gas station attendant against a vast expanse of Canadian nothingness. Friendly it is not. Empty and deserted yes.

    I think they might have changed it to “Big Skies”–which is true, but certainly doesn’t make you want to steer in that direction.

  2. June 20th, 2010 at 16:44 | #2

    “Angus – the Birthplace of Scotland”. Except the birthplace of Scotland was in Argyllshire, about 200 miles away.

  3. June 20th, 2010 at 16:48 | #3

    “Angus – the Birthplace of Scotland”. Except the birthplace of Scotland was in Argyllshire, about 200 miles away. Used on signs on the county boundaries and in local tourist publicity. Everybody laughs at it !

  4. June 24th, 2010 at 23:12 | #4

    How about Reno, Nevada – “The Biggest Little City in the World” – wha…???

  5. Anna
    June 25th, 2010 at 05:51 | #5

    disney is supposed to be the happiest place on earth but everytime we go people are pretty pissed and tired (probley from our extreme heat) also people have become pretty fond of this slogan for florida … http://www.jerkassclothing.com/shirtpage/florida.php

  6. Martijn
    July 28th, 2010 at 21:14 | #6

    ‘Visit Bangladesh…before the tourists come’. It was (or may be still is) the slogan by the Bangladesh tourist board for years. What has the densest populated and one of the poorest countries of the world to offer to tourists? In fact quite a lot: there are still a lot of beautiful and unique sites and attractions. The country and its inhabitants will make a huge impression on you.
    No need to rush because I don’t think it is likely that the tourists will come here in big herds any time soon. Most foreigners visiting the country are aid-workers and diplomats.
    Consider going there: its unforgettable!

  7. Linda
    August 16th, 2010 at 17:13 | #7

    “Surahammar – your bite of the sour apple.” Sour being a play on words, Sura = sour and also the short name for Surahammar, a tiny place in Sweden.

  8. August 18th, 2010 at 19:45 | #8

    “When in Europe, don’t miss Skurup.” is possible the most self centered slogan ever; Skurup is a village of a few hundred inhabitants or so. There is absolutely nothing to write home about…But it rhymes (in Swedish that is)

  9. October 14th, 2010 at 23:06 | #9

    The best one I have seen was in an English language expats’ guide / phone book in Tokyo in 1990. The local office of Aeroflot palced an ad which read, honestly: “Take a chance – fly Aeroflot!”

  10. Rick Desido
    November 16th, 2010 at 01:14 | #10

    The new slogan for Tourism Philippines is “Pilipinas, kay Ganda”

    It is terrible because only Filipinos who understand Filipino know what this means.

    Please make this the worst slogan for 2010.

  11. Quaz
    March 18th, 2011 at 12:01 | #11

    Xcuseme, mister, Bangladesh has the most lush mangrove forests in the WORLD! The slogan for Bangladesh is : “School of Life: Admissions going on… as of2011.”

  12. Jody
    March 28th, 2011 at 18:04 | #12

    Years ago, the travel slogan for the state of Kansas was “Aah, Kansas”. I can’t believe they actually paid somebody to come up with that!

  13. ashish agraawal
    April 12th, 2011 at 18:31 | #13

    When in india, don’t miss Skurup.” is possible the most self centered slogan ever; Skurup is a village of a few hundred inhabitants or so. There is absolutely nothing to write home about…But it rhymes (in Swedish that is)

  14. ashish agraawal
    April 12th, 2011 at 18:52 | #14

    this is very good my visiting site…….!!!!!!!

  15. Chris P.
    May 22nd, 2011 at 01:22 | #15

    Philippines still uses the previous tourism slogan – WOW Philippines

  16. Lisa
    May 29th, 2011 at 13:00 | #16

    NJ paid big bucks for a new tourism slogan a few years back- “New Jersey- It Will Grow on You”. Right, like a tumor? Hilarious and stupid. It was rapidly changed to “New Jersey- Come See for Yourself” which actually makes sense. Most people only see the industrial areas around the airport and the turnpike, which is well… industrial and pretty disgusting, or the densely populated metro area around NYC. The rest of the state is actually quite nice and often beautiful.

  17. Mattie
    August 18th, 2011 at 20:02 | #17

    This from the tourist information brochure (English version) from Svalbard, Norway: “Nobody can be an invisible tourist, but we would like to see you try.” Their version of “take only pictures & leave only footprints,” I guess.

  18. lerrie j
    October 30th, 2011 at 06:09 | #18

    In about ‘74 between the ceasefire and the takeover by the North the South Vietnamese govt tried to get tourism to their land with the slogan “Viet Nam–You’ve heard of it–Now come see it.”

  19. Sarah
    January 6th, 2012 at 05:42 | #19

    @Chris P.
    I love that slogan ;)

  20. lerrie j
    March 13th, 2012 at 07:49 | #20

    Genoa City, wisconsin has or had a billboard at the edge of town saying “Genoa city–home of the Young and the Restless.” (because that is a soap opera set in Genoa City Wisconsin.

  21. lerrie j
    March 13th, 2012 at 07:58 | #21

    Any and all slogans mentioning Condom, France.

  22. MM
    August 5th, 2012 at 16:59 | #22

    from West Australia, “Welcome to Perth, A City for People.” As opposed to…?

  23. LKM
    October 3rd, 2012 at 14:35 | #23

    Lion Air of Indonesia had a slogan that said WE MAKE PEOPLE TO FLY! They then realised the grammar was a bit off and changed it to We Make People Fly – which is equally stupid.

  24. Francisco
    September 2nd, 2013 at 19:04 | #24

    What about Colombia? “The only risk is that you may want to stay”. Of course an alusion to the risk drug cartels pose with life threatening kidnaps.

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