Tourism Australia vs Tourism New Zealand — the gloves are off
April 1st, 2010
Hard to tell if it’s a real fight or an April Fool’s joke, but just after Australia launched their new campaign “There’s nothing like Australia” Tourism New Zealand put some polemic images on their Facebook page (see below), one featuring Steve Irwin feeding a croc while holding a baby. “It’s nothing personal Australia,” they wrote, “We love your new advertising campaign, it’s just that we’re nothing like you. Love from New Zealand.” Tourism Australia is considering legal action against the creator of nothinglikeaustralia.net.
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