Ad fail: Spirit Airlines uses Gulf oil spill to attract attention
June 24th, 2010
Spirit Airlines has a new steamy ad featuring women in bikinis that has ruffled some feathers… or drenched them in oil.
It was the toxic combo of bikinis and the slogan: “Check Out The Oil On Our Beaches.”
They set out to mock BP’s PR disaster, but ended up wading knee deep into their own muck.
“It is unfortunate that some have misunderstood our intention with today’s beach promotion,” the Spirit press statement said. “We are merely addressing the false perception that we have oil on our beaches, and we are encouraging customers to support Florida and our other beach destinations by continuing to travel to these vacation hot spots.”
(5 votes, average: 7.80 out of 10)
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