Trip to the Burj observation deck sounding more like extreme tourism

Stuck in an elevator for 45 minutes over 120 floors from the ground, people stranded on the observation deck, smoke, small explosion heard — suddenly that $110 immediate entry fee to take a lift to the top is starting to feel … well, adventurous. Maybe they should capitalize — just play it up as adventure travel or extreme tourism. After all, the fee is on par with the cost of a bungy jump. If they just make you sign a waiver and hand out parachutes, they might event be able to attract a higher-paying, more exclusive visitor.













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