New raunchy tourism campain from Australia lowers the bar yet again
February 8th, 2010
Australians are making a mark for themselves as creators of bold (or cheeky or raunchy) tourism campaigns. Following on the heels of “Where the bloody hell are ya?!” and “”Cairns – Great Up Top, Fun Down Under,” Queensland’s Mission Beach has decided to go for “Get high, get wet and get laid.” So much for taking the high road.
Sure there’s a Great Barrier Reef just off shore and popular white water rafting nearby, but why push those natural resources when you can promote sex and cannabis?
Scotty’s Beach House owner Boyd Scott said the signs have hit the mark. Really? Sex and pot are popular with backpackers? Go figure.
(7 votes, average: 8.14 out of 10)
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Hmm think the point of the billboard has been completely missed in this article.
The get high refers to skydiving, the wet to rafting and the laid to accommodation! Which in mission beach all are the main attractions to backpackers.